UH Rainbow Care Connection Reaches Out to Schools and Community Organizations
University Hospitals Rainbow Babies & Children’s Hospital’s Physician Extension Team offers a broad marketing outreach campaign to urge patients to develop a relationship with a primary care provider (PCP). The innovative campaign targets patients who either underutilize or over-utilize the health care system and provides viable alternatives such as connecting with a PCP before there are health issues.
Also, this educational campaign teaches the appropriate use of an emergency department and provides information regarding other available resources in the community.
Partnering schools, Head Start, childcare programs and other community organizations are participating in these outreach messages.